{"id":1698,"date":"2023-08-11T17:42:12","date_gmt":"2023-08-11T14:42:12","guid":{"rendered":"https:\/\/digitalskills.by\/?p=1698"},"modified":"2024-05-01T19:24:01","modified_gmt":"2024-05-01T16:24:01","slug":"","status":"publish","type":"post","link":"https:\/\/digitalskills.lt\/en\/2023\/08\/11\/kak-skladyvaetsya-sudba-populyarnyh-postov-na-youtube\/","title":{"rendered":"How is the fate of popular posts on YouTube?","raw":"How is the fate of popular posts on YouTube?"},"content":{"rendered":"

Our acquaintances from the Information Policy portal have been publishing popular posts based on the results of monitoring Belarusian YouTube channels for a year now. These monitorings have been carried out by the Baltic Internet Policy Initiative research center over the past three years.
\nWe asked them to find out how many views popular videos gather after the end of calendar, media months.<\/p>\n

In other words – how long the hype lasts and\/or if there are budgets for promotion.<\/p>\n

\n

Over 18,000 YouTube posts posted from August 1, 2022, to July 31, 2023, on Belarusian YouTube channels were aggregated. They were then sorted by the number of views these videos gathered during the months they were published.<\/p>\n

Here are the first thirty posts:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\nTitle<\/strong><\/td>\nChannel<\/strong><\/td>\nPublication Date<\/strong><\/td>\nViews in the Month of Publication<\/strong><\/td>\nViews on 10\/08\/2023<\/strong><\/td>\n<\/tr>\n
1<\/td>\n<\/td>\n\u26a1Exclusive\u26a1Soledar. PMC “Wagner” Fighter. Interview snippets. #shorts<\/td>\nAndrey Nikitin<\/td>\n14.01.2023<\/td>\n1,695,978<\/td>\nThis video has been removed for violating YouTube’s Terms of Service<\/td>\n<\/tr>\n
2<\/td>\n<\/td>\nUkrainian Armed Forces execute three Ukrainian soldiers<\/td>\nSB TV<\/td>\n06.12.2022<\/td>\n8,292,830<\/td>\n8,310,449<\/td>\n<\/tr>\n
3<\/td>\n<\/td>\nLukashenko responded to BBC: This will be a full-on brawl!<\/td>\nBelTA News Agency<\/td>\n16.02.2023<\/td>\n6,300,921<\/td>\n7,767,025<\/td>\n<\/tr>\n
4<\/td>\n<\/td>\nRussian helicopter pilots go into battle for Angelina, who lost her parents on the Crimean bridge<\/td>\nSB TV<\/td>\n18.07.2023<\/td>\n4,350,994<\/td>\n5,058,207<\/td>\n<\/tr>\n
5<\/td>\n<\/td>\nUAF soldiers don’t believe in their counter-offensive \u2013 correspondence from an abandoned mobile phone<\/td>\nSB TV<\/td>\n10.04.2023<\/td>\n4,286,161<\/td>\n4,628,520<\/td>\n<\/tr>\n
6<\/td>\n<\/td>\nWife and mother in tears of joy \u2013 Russian soldier unexpectedly drops by home from the front<\/td>\nSB TV<\/td>\n14.07.2023<\/td>\n3,678,344<\/td>\n4,671,265<\/td>\n<\/tr>\n
7<\/td>\n<\/td>\nLook what the Poles came up with, not everything is bad for them! How Lukashenko was treated with jellied meat and salo sausage<\/td>\nSB TV<\/td>\n12.07.2023<\/td>\n3,569,922<\/td>\n4,664,901<\/td>\n<\/tr>\n
8<\/td>\n<\/td>\nThat’s why the Ukrainian army is losing \u2013 confession of a UAF soldier from Artemovsk<\/td>\nSB TV<\/td>\n03.04.2023<\/td>\n3,408,876<\/td>\n4,142,177<\/td>\n<\/tr>\n
9<\/td>\n<\/td>\nRussian decently responded to a Russophobe in chat roulette<\/td>\nSB TV<\/td>\n17.01.2023<\/td>\n2,837,888<\/td>\n8,048,975<\/td>\n<\/tr>\n
10<\/td>\n<\/td>\n\u26a1\ufe0f Lukashenko has reached an agreement with Prigozhin | PMC “Wagner” is returning to the camps | Latest news<\/td>\nCTVBY<\/td>\n24.06.2023<\/td>\n2,752,479<\/td>\n2,764,867<\/td>\n<\/tr>\n
11<\/td>\n<\/td>\nVolodya or a louse? Lukashenko answered how he and Putin relate to Zelensky<\/td>\nSB TV<\/td>\n15.06.2023<\/td>\n2,733,132<\/td>\n5,906,194<\/td>\n<\/tr>\n
12<\/td>\n<\/td>\nFor two days, Ukrainian military did not realize that Russians had dug in nearby \u2013 a story of a captured UAF soldier<\/td>\nSB TV<\/td>\n14.11.2022<\/td>\n2,686,459<\/td>\n2,691,482<\/td>\n<\/tr>\n
13<\/td>\n<\/td>\nLukashenko honestly answers journalists’ questions: I see old acquaintances here! \/\/ BIG INTERVIEW<\/td>\nBelTA News Agency<\/td>\n18.02.2023<\/td>\n2,683,936<\/td>\n4,980,431<\/td>\n<\/tr>\n
14<\/td>\n<\/td>\nLukashenko: Zelensky \u2013 just a louse! I thought Ukraine needed peace! | Attack in Machulishchy<\/td>\nCTVBY<\/td>\n07.03.2023<\/td>\n2,632,096<\/td>\n2,749,995<\/td>\n<\/tr>\n
15<\/td>\n<\/td>\nUkrainians left a terrible mess in a German’s apartment<\/td>\nSB TV<\/td>\n07.03.2023<\/td>\n2,575,167<\/td>\n2,690,372<\/td>\n<\/tr>\n
16<\/td>\n<\/td>\nNATO considers Belarus and Russia aggressors \u2013 West’s hypocrisy \u2013 Defense Minister Khrenin<\/td>\nSB TV<\/td>\n01.12.2022<\/td>\n2,393,532<\/td>\n4,369,204<\/td>\n<\/tr>\n
17<\/td>\n<\/td>\nLukashenko: I’ve never eaten such a shashlik! \/\/ Firewood chopping championship<\/td>\nBelTA News Agency<\/td>\n07.11.2022<\/td>\n2,236,191<\/td>\n3,662,125<\/td>\n<\/tr>\n
18<\/td>\n<\/td>\nLukashenko made a fuss at the motorcycle and bicycle factory<\/td>\nFirst Region<\/td>\n15.08.2022<\/td>\n2,192,202<\/td>\n2,365,250<\/td>\n<\/tr>\n
19<\/td>\n<\/td>\nMOBILIZATION IN RUSSIA: Who will go to the army? How do Russians react to conscription? Will they use nuclear weapons?<\/td>\nBelTA News Agency<\/td>\n22.09.2022<\/td>\n1,814,817<\/td>\n1,874,548<\/td>\n<\/tr>\n
20<\/td>\n<\/td>\nHORRIFIC CONSEQUENCES OF EARTHQUAKES IN TURKEY. Rescue operations continue. Panorama<\/td>\nATN: Belarus and World News<\/td>\n08.02.2023<\/td>\n1,813,147<\/td>\n1,818,213<\/td>\n<\/tr>\n
21<\/td>\n<\/td>\nFleeing Ukrainians are already being expelled from Poland for mobilization?<\/td>\nSB TV<\/td>\n14.04.2023<\/td>\n1,799,644<\/td>\n2,103,261<\/td>\n<\/tr>\n
22<\/td>\n<\/td>\nLukashenko: Spot on question! \/\/ About mobilization, Putin, Poland, West \/\/ FULL VERSION<\/td>\nBelTA News Agency<\/td>\n25.09.2022<\/td>\n1,748,426<\/td>\n2,028,067<\/td>\n<\/tr>\n
23<\/td>\n<\/td>\nUkrainians massively blame the government \u2013 why is the war only about us?<\/td>\nSB TV<\/td>\n03.03.2023<\/td>\n1,743,441<\/td>\n1,994,855<\/td>\n<\/tr>\n
24<\/td>\n<\/td>\nMONTYAN: “They are, of course, in shock!” \/\/ Ukraine: what’s next? \/\/ Dollar from chat \/\/ Corrupt elites<\/td>\nBelTA News Agency<\/td>\n08.04.2023<\/td>\n1,721,311<\/td>\n1,779,183<\/td>\n<\/tr>\n
25<\/td>\n<\/td>\nMONTYAN: Poked a bear with a stick! \/\/ WHAT’S HAPPENING IN UKRAINE AND AT THE FRONT LINE?<\/td>\nBelTA News Agency<\/td>\n10.10.2022<\/td>\n1,689,439<\/td>\n2,240,406<\/td>\n<\/tr>\n
26<\/td>\n<\/td>\nArrival of a train with servicemen and military equipment from Russia<\/td>\nVoenTV of Belarus<\/td>\n06.01.2023<\/td>\n1,689,439<\/td>\n2,240,406<\/td>\n<\/tr>\n
27<\/td>\n<\/td>\nInstructors of PMC “Wagner” are already in Belarus<\/td>\nVoenTV of Belarus<\/td>\n14.07.2023<\/td>\n1,663,124<\/td>\n1,786,348<\/td>\n<\/tr>\n
28<\/td>\n<\/td>\nWhy is Russia moving equipment through Belarus? | We’ll explain now<\/td>\nZerkalo<\/td>\n01.01.2023<\/td>\n1,619,172<\/td>\n1,999,546<\/td>\n<\/tr>\n
29<\/td>\n<\/td>\nLukashenko’s statements! \/ About negotiations with Prigozhin, the future of PMC, Putin and monument | FULL VIDEO<\/td>\nBelTA News Agency<\/td>\n27.06.2023<\/td>\n1,616,261<\/td>\n2,426,079<\/td>\n<\/tr>\n
30<\/td>\n<\/td>\nLukashenka to Biden: It’s close here from Poland, I’ll send a plane, “Boeing”! Accept! Even Putin will fly up!<\/td>\nSB TV<\/td>\n03.02.2023<\/td>\n1,612,383<\/td>\n2,503,814<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

From the presented videos, two overlapping themes are evident:<\/p>\n

    \n
  • The war in Ukraine;<\/li>\n
  • Press conferences and visits to economic facilities by Al. Lukashenko.<\/li>\n<\/ul>\n

    The most toxic channel in terms of content containing disinformation, representing the Russian side of the full-scale invasion of the Russian Federation into Ukraine, is the SB TV channel (Official channel of the “Belarus Today” Publishing House). As known<\/a>, this channel has 62% of subscribers from Russia and only 11% from Belarus. The most viewed videos of this channel are short videos. A similar tactic promoting Russian narratives is observed in Ukraine.<\/p>\n

    As we wrote before<\/a>, Belarusian YouTube channels, controlled by the Belarusian government, continuously violate the sanctions regime imposed by most democratic countries in the world concerning content disseminating disinformation about the military invasion of the Russian Federation into Ukraine, propagating violence and cruelty towards the civilian population of Ukraine.<\/p>\n

    It should be noted that not all of the “witty” remarks promoted by Lukashenko’s press service, which on the one hand become memes, on the other hand, do not have a “long tail” of their views.<\/p>\n

    Since the YouTube channels currently controlled by the Belarusian government have a large portion of their subscribers from the Russian Federation, it can be safely assumed that the Russian audience is the main consumer and distributor of this content and makes the majority of views.<\/p>\n

    For Belarusian democratic forces, independent media, socio-political bloggers, whose resources are unjustly recognized as extremist, terrorist, it is unrealistic to gather the same number of views as the pro-government content, which is also exported to the Russian Federation.<\/p>\n

    For example, the most viewed video during the studied period on the “Sviatlana Tsikhanouskaya” channel was:<\/p>\n